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“The name is something people can really director latch onto.” The company determined its name should reflect these characteristics: personal and approachable, authentic, pro-active, creative, knowledgeable and vast, Sharan said. Amex won’t say what the new name is, but we can give director you a peek. Between April 11-13 of this year they filed the following trademarks under “financial services”: Archetype Amplify Amworth Ameriprise Luminous Oakbridge Sageborne Sagemont Riversource Tiller Filing multiple marks at the end of a naming process is a typical procedure, giving American Express multiple options during the global vetting process. So which of these names will be THE name? We’re going to guess that it will be Ameriprise, though we hope it won’t be. Anyone else? Tuesday, May 24th, 2005 | Snark Hunting | Comments (0) Jumpin’ Jesuits to Name Marquette University Teams source: Wordlab Marquette University reaffirmed its refusal to reinstate the Warriors nickname, though it's having trouble coming up with a widely acceptable replacement.
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