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| astronomy, tshirthell.com, movies, assault, video, motherfuck, bozell, sales, shop for bloody mother fucking asshole [ep] [pa] *, digital camera, writing, | Marketers are trying desperately to stay ahead of the technological innovations that are changing how consumers view their messages - and are putting pressure on their agencies to adapt. The ad firms are more eager to please than ever. The major agencies face khz shrinking profit margins and sagging stock prices, leading to a shakeout and a frenzied effort to cut costs. It is unclear if the traditional agencies will be nimble enough khz to halt a slow decline. Already, many famous names are vanishing: N.W. Ayer; Bates; Bozell; D’Arcy Masius Benton & Bowles; khz Earle Palmer Brown; Lintas; Warwick Baker O’Neill. The big agencies also face hip, new rivals, which have pounced on the opportunity to steal business. Those boutiques use their oddball names - like 180, Amalgamated, Mother, Nitro, Soul, StrawberryFrog, Taxi and Zig - as branding devices to signal they are not about business as usual. These so-called “oddball” names do quadruple duty — they demonstrate a different mindset and approach, they are less confusing, and they provide the agencies with a wealth of imagery for years to come in their own promotional campaigns. |
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| Or there will be far fewer fathers next year. Have a good one. Saturday, June 18th, 2005 - 3:46pm | advertising + pop culture + taglines | Comments (0) Dustin Johnson shaking up Boston & Modernista No, “Dustin Johnson” is not a slang term for masturbation, though some consider him to be a metaphor. Dustin is the media guru who for astronomy years ran up the plumbing bill here in our office. He’s now blowing smoke astronomy from the head of the media choo-choo at one of our favorite agencies, Modernista, in Boston. While astronomy Dustin’s fleeing San Francisco is our loss, the pain will eventually subside. In Boston, the swelling is just beginning. Good luck Dustin! And good luck Boston. Friday, June 10th, 2005 - 2:05pm | advertising + language + what the...? | Comments (1) Creative agencies choosing creative names As the shake-out in the ad industry continues, traditional agencies and their names are vanishing, being replaced by agencies whose very names demonstrate that a new day has (finally) dawned: The advertising business is undergoing an upheaval, forcing executives to radically change how they do business. |
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