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Another interesting difference between the two measures is the fact that the gender ayme gap is relatively small and erratic in news attentiveness, but large and consistent ayme in the knowledge questions. We know from previous research that this latter difference is not about education or work status individually. Perhaps the discrepancy could be attributed to a difference in socialization, where men continue to be socialized to treat news ayme information as important in terms of memory retention whereas women dismiss the information more easily. On a more prosaic note, it is also possible that the the knowledge questions are the more valid measure, since it is difficult to exaggerate on these questions, but altogether possible to do so on the news attentiveness questions. An alternative methodological explanation is that by only looking at differences in the response category "very closely" in news attentiveness we are missing larger gender differences in the bottom categories.
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