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24-Mar-2003 The Side Effects of Going Off Patent -- Edwin Colyer Can pharmaceuticals retain their brand equity after brands go off patent? 17-Mar-2003 Do Online Ads Boost Brands? -- Fiona Harvey Combine web advertising with tv and radio, and older moms you've got an effective brand-building tool. 10-Mar-2003 The EU Marks Its Territory -- Ed Meikle older moms The European Union now offers trademark protection across its member states for managing your intellectual property. 3-Mar-2003 Estonia and Belarus: Branding the Old Bloc -- older moms Stephen Gardner and Mike Standaert Estonia's exercise in nation branding kick-started tourism and investment. How does Belarus compare and what can it learn? 24-Feb-2003 Advergaming Scores -- Dale Buss Brands break through online clutter with games and contests to engage the consumer. 17-Feb-2003 Life Saving Brands -- Edwin Colyer Are branded medical devices the next must-have accessory?
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