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Bacall had been paid. ''Our whole intent is to let people know they don't have to go blind.'' The pharmaceutical industry is going Hollywood -- and getting a warm embrace. In the last year or so, dozens of celebrities, from Ms. Bacall to Kathleen brazil Turner to brazil Rob Lowe, have been paid hefty fees to appear on television talk shows and morning news programs and to disclose intimate details of ailments that afflict them or people close to them. Often, they mention brand-name drugs without disclosing their financial ties to the medicine's maker. And even when drug companies say they pay nothing, Hollywood producers have given their brand-name prescription drug products starring roles on prime-time television programs. Last winter, for example, an episode of ''Law & Order'' on NBC revolved around Gleevec, a cancer drug sold by Novartis.
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