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Consider me your chocolate sushi whore. (Thanks, Katie Dean!) [IMG][IMG][IMG][IMG][IMG] Boing Boing: A Directory of Wonderful Things SFist Excerpt: who supposedly have more to do jean harlow with wildfire word-of-mouth sales than the rest of us schmucks. The latest jean harlow effort is to identify techies and tech journos who's off-hand endorsement of a product can mean an explosion in market share. Bloggerstars Joi Ito , Om Malik and Dan Gillmor (who, we are to assume, are all jean harlow on the list) seem worried that lots of undisclosed endorsements could help further undermine what ethical legitimacy the blogosphere has. The description on creator Buzz Marketing with Blogs by Susannah Gardner Excerpt: that he will be disclosing when he does post: “If I accept a product or service I will disclose it, may write an opinion about it, not sure if I will keep it or not it as I explore this grey area openly.” Joi Ito' makes it clear he can’t be told what to say. “When I get a product from Silicon Valley 100, I will state this clearly in any blog post that refers to it and will say what I think.”
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