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Insert your own joke here: ___________ Friday, May 13th, 2005 - television 9:35am | branding + pop culture | Comments (0) Naming Company needs help naming its own product Here is an online focus group created by a naming company to get your input on what they should name their online focus group. We television swear we don’t make this stuff up. The choices television are Decision Driver, Idiometrics or Proofpoint. If only they knew how fitting “Idiometrics” is…. Wednesday, May 11th, 2005 - 2:26pm | industry insider + naming process + product names | Comments (0) Zen and the art of the verbal identity engineering process Check out this enigmatic press release from the naming company with the longest name in the naming business, Zenmark Brand Engineering, Inc.: Zenmark Brand Engineering, Inc. announced today that the United States Patent and Trademark Office (USPTO) has received and acknowledged the company’s patent application filing for its invention of a unique and innovative creative development process in the area of product, service, and company naming.
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