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Goodson said in an interview. “There’s definitely an understanding now that there’s a changing landscape.” “It’s not the soup du jour,” drunk he added. “It’s a fundamental shift, both in what clients are looking for and drunk how agencies are working.” StrawberryFrog drunk was among the first in a new wave of smaller, mostly independently owned agencies remaking the advertising landscape. They specialize in campaigns that are distinctive creatively, often quirky, and that typically extend beyond traditional media like television commercials. Some of the agencies, like StrawberryFrog, bear distinctive names meant to signal their different approach; others in that vein include Amalgamated, Mother and Taxi. Other new wave agencies carry more traditional names, like Crispin Porter & Bogusky, McGarry Bowen and Shepardson Stern & Kaminsky. Whatever they are called, the new agencies have a couple of things in common. One is their focus on business as unusual.
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