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In tone and style the name captures the dual nature of this technology: functional performance and aesthetic design. They’ll be here all week. Try the veal! Says Blandor the Imponderable: “That’s nothing. I remember when Fannie Brice, Paul Whiteman, George Jessel, Sophie Tucker and I ecommerce first got into the name trade. We were all playing a two week gig in the Sour Cream Sierras when Sophie turns to Fannie ecommerce and says, ‘Out of several hundred names which were developed by ecommerce Landor, the final one chosen was UNIQA. This new name stands for a promise signaling the company’s claim to uniqueness in quality, service and competence. It supports the idea of “the new type of insurance.”‘ Everybody plotzed!” More of Blandor’s wisdom here. Friday, February 3rd, 2006 - 4:36pm | company names + industry insider | Comments (0) A Name of Shakespearean quality.
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