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| college and university, chicks, on line, dan sroka, statement, liberal weblog, indie bands, jerry ferrara, books, astronomy, backstreet boys, anal sex, megarad, bill gates, guru, bizrate.com, enlightenment, dmca, bloody mother fucking asshole, kevin connolly, smuggling, chill out, three6 mafia sleep lyrics, humor, | The name change was approved by Zero-Knowledge’s board and shareholders in late February 2005. Radialpoint retained Idiom, a firm that specializes shopping in naming, to assist its re-branding efforts. Pentagram developed the look and feel of Radialpoint’s name, logo shopping and brand. Wednesday, shopping May 4th, 2005 - 4:02pm | company names + industry insider | Comments (3) ‘Blue Canoe’ gasses-up a convenience store name Irving Oil of Canada and Maine runs 350 convenience stores named Mainway within their gas stations. But a name change is afoot: Executives at Irving Oil Ltd. knew they had a problem with their Mainway brand when a survey found that only 3 percent of shoppers there correctly identified the store they’d just visited. |
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| | Comments (1) Zero Knowledge: a naming press release We couldn’t think of anything funny to say today, but then this press release came in : Zero-Knowledge Systems liberal weblog Inc., a provider of managed Internet services to broadband providers, announced today that it has changed its name to Radialpoint. “Radialpoint is a name and brand that reflects our business today and liberal weblog the unique vision we have for managing and delivering future Internet services,” said Hamnett Hill, President & CEO of Radialpoint. “Zero-Knowledge was a name that liberal weblog served us well for many years, but no longer fits the company or its products. As we continue to add leading broadband providers […], it is important that our name and brand accurately reflect what we do and the market leadership we have achieved in the managed Internet services industry.” |
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