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| verses, tshirthell, mystery & detective hard-boiled, mp3, jr.com, indie bands, techno, board, music festivals, future, university, david fisher, reviews, sell, institution, arts, electroclash, | Both companies understand that consumers are not literalists and appreciate a spin on the obvious. Any time a tagline, a name, an ad or a story contains both positive and negative blogging qualities, they become more powerful. Thursday, blogging September 29th, 2005 - 10:00am | advertising + taglines | Comments (4) So much more than merchants of death Beyond cigarettes, Altria would also like to sell you individually plastic wrapped processed cheese food products and take you for a walk in blogging the woods. Or something like that. The San Francisco Chronicle tries to figure it out. |
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| The description on the steering wheel reads, “Naturally Sweetened Chocolate Pearl Shaped Cereal with Pirate Shaped Marshmallows”. In fact the marshmallows are heart, pentagon and other non-ship shaped shapes, so your actual satisfaction may depend on your definition of “Pirate”. Let’s see how Sean Penn tops this. Tuesday, electroclash February 7th, 2006 - 12:04pm | advertising + pop culture + what the...? | Comments (20) Power in negativity? electroclash Yes-man! electroclash Sprint’s new “Yes-man” campaign is effective because it’s taking a negative phrase, redefining it, taking ownership of it and getting you to pay attention. Verizon pulled a similar power play through its “Can you hear me now” campaign, embracing a phrase muttered by everyone who has had a bad cell phone connection. |
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