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| classic albums, linkswarm, mom fucking son, 1970s, purchase, listings, dan sroka, pda, geek, 0446529656, adjunct, don't ever fucking question that, actresses, tron, the traveller, online music promotion, administration, censorship, software, freesoftware, free fucking, | These so-called “oddball” names do quadruple duty — they demonstrate a different mindset and approach, they are less confusing, and they provide the agencies with a wealth of imagery for years to come in their own promotional campaigns. Such names also end the endless problems that ad agencies named for founders incur when defacement there’s a shake up at the top. defacement The problem with a name like, “Bartleby, Scrivner, + Budd” is that when Bartleby is sacked for ethical transgressions that make their way into Adweek, defacement the agency suddenly becomes Scrivner, Budd, Typee + Omoo, until of course the lusty affair between Scrivner and Typee culminates in a full-blown sexual harassment suit. |
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| executives to radically change how they do business. Marketers are trying desperately to stay ahead of the technological innovations that are changing how consumers view their messages - and are putting pressure on their agencies to adapt. The ad firms are more eager to please than ever. The major agencies face shrinking profit margins and sagging censorship stock prices, leading to a shakeout and a frenzied effort to cut costs. It is unclear if the traditional agencies will be censorship nimble enough censorship to halt a slow decline. Already, many famous names are vanishing: N.W. Ayer; Bates; Bozell; D’Arcy Masius Benton & Bowles; Earle Palmer Brown; Lintas; Warwick Baker O’Neill. The big agencies also face hip, new rivals, which have pounced on the opportunity to steal business. Those boutiques use their oddball names - like 180, Amalgamated, Mother, Nitro, Soul, StrawberryFrog, Taxi and Zig - as branding devices to signal they are not about business as usual. |
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