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As I plough through the E3 "must-see" listings in hopes of finding that one quirky game I might have missed, it strikes me once more how the games press has turned into a giant robot. Perhaps it's publishing merely adapting to its game development robot friend, publishing which publishing under the management of publisher powerhouses has been conditioned into performing the same trick over and over again. The archetypical game journalist moves like a reaper-binder, methodically mowing down press materials for "latest infos" and "new trailers". A proper journo gets drunk at publisher sponsored open bars, while simultaniously claiming to provide the most objective consumer advice. While it's nice to have a couple of places where spoon-fed "info" and "sneak peeks" can be downloaded, do we really need hundreds of them?
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