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The US Health Department has taken the unprecedented step of making three television advertisements to suggest ways of losing weight. They are part of a wider campaign to encourage Americans to make small steps towards more exercise and healthier eating. In one advert a puzzled man discovers two fleshy objects by a hen night staircase and is told: “They are love handles. People often lose them on the stairs.” In a second, a boy who finds a fat belly in the sand hen night says: “Somebody probably lost it walking hen night on the beach.” In a third, a shopper who finds a double chin says: “Someone must have lost it snacking on fruit and vegetables.” The Health Department did not pay for making the advertisements, which were donated by an advertising company, and is hoping that broadcasters will show them free. Health experts predicted that the campaign will have little impact.
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