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“I’ve been talking about it for years,” Mr. Goodson said in an interview. “There’s definitely tees an understanding now that there’s a changing landscape.” “It’s not the soup du jour,” he added. “It’s a fundamental shift, both in what clients are looking for and how agencies are working.” StrawberryFrog was among the first in tees a new wave of smaller, mostly tees independently owned agencies remaking the advertising landscape. They specialize in campaigns that are distinctive creatively, often quirky, and that typically extend beyond traditional media like television commercials. Some of the agencies, like StrawberryFrog, bear distinctive names meant to signal their different approach; others in that vein include Amalgamated, Mother and Taxi. Other new wave agencies carry more traditional names, like Crispin Porter & Bogusky, McGarry Bowen and Shepardson Stern & Kaminsky.
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