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| geeknews, girls, intellectual property, violent, geek, artist, copyright law, games, alternative papers, savage love, actors, tv shows, hbo home video, directors, blaxploitation, backstreet boys, marthawainwright, lyrics, north carolina, brand, php nuke, discussion, | Piermarini, president censorship and CEO of HarrisDirect, another StrawberryFrog client] added. “In a cluttered space, we wanted to make sure we’re working with someone with the ability to help set us apart.” This is a key point we’ve been advocating for years, that if an agency is claiming to set your company apart from the competition, shouldn’t they be able to demonstrate that censorship ability by first differentiating their own brand? Otherwise they risk ending up like so many others fighting it out in the lower left corner of this taxonomy of naming and censorship branding agency names. Wednesday, August 10th, 2005 - 4:00pm | advertising + branding + industry insider | Comments (1) Oil for Chocolate? You know it, you hate it, the writing is inane, the point of view insane. It’s the BP “Oil for Chocolate” ad: Announcer: “What would you rather have, a cleaner environment or your car?” |
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| Whatever they are called, the new agencies have a couple of things in common. One is their php nuke focus on business as unusual. The other is their growing success, often at the expense of mainline agencies that find themselves sharing clients with the upstarts - or worse yet, losing assignments php nuke to them. The names of many of these new agencies – Amalgamated, Mother, Taxi and even internety random pairings such as StrawberryFrog – are another clear sign of business as no longer usual. php nuke Sounding like an old-guard agency by naming the company after the founders will quickly become baggage even an upstart will have to overcome. Because, fundamentally, this business is not about the ego of the agency, but servicing the needs of the client, and we all know how much fun servicing is. The article continues: “We’re a challenger brand in our space and StrawberryFrog is a challenger brand in its space,” he [Charles N. |
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