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| media, pictures, recording, cd musicpromotion, directors, digital photography, martha wainwright, t shirts, institution, words, olympus, buy, career, wordssong lyrics limp bizkit fast way unknown, surveillance, moms, funny, mother sucks son, trance, | Such names also end the endless problems that ad agencies named for founders incur when there’s a shake up at the top. The great names problem with a name like, “Bartleby, Scrivner, + Budd” is that when Bartleby is sacked for ethical transgressions that make their way into Adweek, the agency suddenly becomes Scrivner, Budd, Typee + Omoo, until of course the lusty affair between Scrivner and Typee culminates in a full-blown sexual harassment great names suit. Founder-named names also great names have the problems that they: are chosen primarily to stroke the egos of the founders demonstrate a complete lack of creativity by a creative agency all sound alike ultimately result in clients demanding face time with the principals. It’s all bad. And now these names just demonstrate “old school” — even the clients are tired of them. Of the new batch of names, our favorite is Mother, because it works on the greatest number of levels and is at once benign and comforting and completely outrageous. |
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| The martha wainwright ad firms are more eager to please than ever. The major agencies face shrinking profit margins and sagging stock prices, leading to a shakeout and a frenzied effort to cut costs. It is unclear if the traditional agencies will be nimble enough to halt a slow decline. Already, many famous names are vanishing: N.W. Ayer; Bates; Bozell; D’Arcy Masius Benton & Bowles; Earle Palmer Brown; Lintas; martha wainwright Warwick Baker O’Neill. The big agencies also face hip, new rivals, which have pounced on martha wainwright the opportunity to steal business. Those boutiques use their oddball names - like 180, Amalgamated, Mother, Nitro, Soul, StrawberryFrog, Taxi and Zig - as branding devices to signal they are not about business as usual. These so-called “oddball” names do quadruple duty — they demonstrate a different mindset and approach, they are less confusing, and they provide the agencies with a wealth of imagery for years to come in their own promotional campaigns. |
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