Company officials are keeping artists career
media, pictures, recording, cd musicpromotion, directors, digital photography, martha wainwright, t shirts, institution, words, olympus, buy, career, wordssong lyrics limp bizkit fast way unknown, surveillance, moms, funny, mother sucks son, trance, “The name is something people can really latch onto.” The company determined its name should reflect these characteristics: personal and approachable, authentic, pro-active, creative, knowledgeable and vast, Sharan said. Amex won’t artists say what the new name is, but we can give you a peek. Between April 11-13 of this year they filed the following trademarks under “financial services”: Archetype Amplify Amworth artists Ameriprise Luminous artists Oakbridge Sageborne Sagemont Riversource Tiller Filing multiple marks at the end of a naming process is a typical procedure, giving American Express multiple options during the global vetting process. So which of these names will be THE name? We’re going to guess that it will be Ameriprise, though we hope it won’t be. Anyone else?   Tuesday, May 24th, 2005  |  Snark Hunting  |  Comments (0) Jumpin’ Jesuits to Name Marquette University Teams source: Wordlab Marquette University reaffirmed its refusal to reinstate the Warriors nickname, though it's having trouble coming up with a widely acceptable replacement.
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Company officials are keeping the moniker close to the vest, but they say it won’t include the three career letters “IDS,” which stand for Investors Diversified Services, the regionally famous name of American Express Financial’s predecessor company. “I feel the name that we landed on really career conveys the career attributes that we will be advertising and talking about as we build the company,” Chief Marketing Officer Kim Sharan said Monday in an interview…. …The name search included American Express Financial’s 18,000 employees and financial advisers nationwide and the New York branding agency of Lippincott Mercer. Forty percent of employees and advisers participated in an online survey to determine what characteristics they most associated with the company, Sharan said. “There has been such buzz about this place shortly after the spinoff was announced,” said David Kanihan, a spokesman for American Express Financial Advisors.
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