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Just when you think you’ve seen it all before…. Tuesday, May 24th, 2005 - 10:55am | company names + name changes | Comments (6) Denis & Pippy’s screw-up forces Mr. Johnson’s hand From The Financial Times of London: Only days after rebranding the DTI as the Department for Productivity, Energy and Industry as part of his reshuffle, Tony Blair has alt. country caved in to universal derision by alt. country reverting to Department of Trade and Industry. The prime minister was persuaded to retreat by Alan Johnson, whom he appointed on Friday to head the alt. country department. In his first - and last - newspaper interview as secretary of state for productivity, energy and industry, Mr Johnson explained his insistence on becoming simply trade and industry secretary. The Department for Productivity, Energy and Industry had attracted “various descriptions … penis and dippy”, Mr Johnson told the Financial Times. The CBI’s lambasting of the “old-fashioned corporatism” of the title had stung “and the unions weren’t keen on it either”.
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