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| alberta, news bias, offensive, bulletinboard, events, t shirthell.com, guitar music, singles, windows, album, freesoftware, mother son porn, experiential names, fantastic, astronomy, obscene, tee, | 350 convenience stores named Mainway within their gas stations. But a name change is afoot: Executives at Irving Oil Ltd. knew mother seduces son they had a problem with their Mainway brand when a survey found that only 3 percent of shoppers there correctly identified the mother seduces son store they’d just visited. More than 96 percent of customers called it “the Irving station.” So, the Canadian company has launched an ambitious plan to rebrand its 350 convenience stores, including 50 in Maine. Its stores in Elliot and Wells this weekend will became the first in Maine mother seduces son to get the new moniker - Bluecanoe. “Bluecanoe” name [sic] doesn’t mean anything in particular - yet. The company will spend an enormous amount of money (it won’t say how much) infusing the word with the meaning that Irving wants consumers to take from it. |
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| “Radialpoint is a bulletinboard name and brand that reflects our business today and the unique vision we have for bulletinboard managing and delivering future Internet services,” said Hamnett Hill, President & CEO of Radialpoint. “Zero-Knowledge was a name that served us well for many years, but no longer fits the company or its bulletinboard products. As we continue to add leading broadband providers […], it is important that our name and brand accurately reflect what we do and the market leadership we have achieved in the managed Internet services industry.” The name change was approved by Zero-Knowledge’s board and shareholders in late February 2005. Radialpoint retained Idiom, a firm that specializes in naming, to assist its re-branding efforts. Pentagram developed the look and feel of Radialpoint’s name, logo and brand. Wednesday, May 4th, 2005 - 4:02pm | company names + industry insider | Comments (3) ‘Blue Canoe’ gasses-up a convenience store name Irving Oil of Canada and Maine runs |
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