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| alberta, news bias, offensive, bulletinboard, events, t shirthell.com, guitar music, singles, windows, album, freesoftware, mother son porn, experiential names, fantastic, astronomy, obscene, tee, | Is the name too dot-bomb-y? It would be if Blue Canoe was an 200 Internet based business, but this is different headspace. It’s important to remember that consumers compartmentalize 200 these things, only processing the names in context. Of the water-based names, this is a good one given the competitive landscape. Nothing like the water foul committed by Sag Harbor, a company that sells clothing to soccer moms. Think about that for a second. Tuesday, May 3rd, 2005 - 2:55pm | product 200 names | Comments (10) « April 2005 | Home | June 2005 » © 2006 Igor - a San Francisco-based naming & branding agency Syndicate entries using RSS and Comments (RSS). This site contains valid XHTML and CSS. |
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| “Before Starbucks became all about gourmet coffee, what did events it mean? Before Amazon was an online retailer, what did it mean?” asked Tim Guen, senior brand manager at Irving. “That’s a marketer’s dream, to start with an empty vessel and imbue it with meaning.” We were hoping that the one-word presentation of Bluecanoe was a typo and the actual name would at least be Blue Canoe, but no such events luck. Since the logo treats the two words with different colors to distinguish them, however, let’s consider the two words separately, in which case the name actually does have meaning. It’s very Canadian, evokes a lake somewhere, and it rhymes internally, something that has helped make 7-11 memorable. In its sector, Blue Canoe is instantly memorable and leaves competing gas station convenience store names like Speedy Mart, Quick Stop and Kwik Shop in the dust. |
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