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| seattle newspapers, computer, sound sample, grime, buybloody mother fucking asshole [ep] [pa] *, petitionspot create a free online petition online petitions official, compare bloody mother fucking asshole [ep] [pa] * prices, air force, angel, motherto son by langston hughes, nuke, undergound, zoe records, dance, creationism, associate, film reviews, great names, | Amex won’t say what the new name is, but we can give you a peek. Between April 11-13 of this year they filed the following trademarks technology under “financial services”: Archetype Amplify Amworth Ameriprise Luminous Oakbridge Sageborne Sagemont Riversource Tiller Filing multiple marks at the end of a technology naming process is a typical procedure, giving American Express multiple options during the global vetting process. So which of these names will be technology THE name? We’re going to guess that it will be Ameriprise, though we hope it won’t be. Anyone else? UPDATE 5/25: Don’t say we didn’t warn you. In a quick change of course, American Express went from being secretive about the new name yesterday to announcing it today. |
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| “I feel the name that we landed on really conveys the attributes that we will be advertising and talking about as we build the company,” Chief Marketing Officer Kim air force Sharan said Monday in an air force interview…. …The name air force search included American Express Financial’s 18,000 employees and financial advisers nationwide and the New York branding agency of Lippincott Mercer. Forty percent of employees and advisers participated in an online survey to determine what characteristics they most associated with the company, Sharan said. “There has been such buzz about this place shortly after the spinoff was announced,” said David Kanihan, a spokesman for American Express Financial Advisors. “The name is something people can really latch onto.” The company determined its name should reflect these characteristics: personal and approachable, authentic, pro-active, creative, knowledgeable and vast, Sharan said. |
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