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| seattle newspapers, computer, sound sample, grime, buybloody mother fucking asshole [ep] [pa] *, petitionspot create a free online petition online petitions official, compare bloody mother fucking asshole [ep] [pa] * prices, air force, angel, motherto son by langston hughes, nuke, undergound, zoe records, dance, creationism, associate, film reviews, great names, | Well, “vast” made the cut anyway. But in order to help push the pedestrian, internally-focused name in a bold and exciting direction, the logo shop for bloody mother fucking asshole [ep] [pa] * team has devised a revolutionary visual concept for a financial service company. Hold onto your hats: The Ameriprise Financial logo is based on a compass, designed to symbolize how the company helps its clients navigate toward their shop for bloody mother fucking asshole [ep] [pa] * financial futures. Just when you think you’ve seen shop for bloody mother fucking asshole [ep] [pa] * it all before…. Tuesday, May 24th, 2005 - 10:55am | company names + name changes | Comments (6) « Home | company names previous » © 2006 Igor - a San Francisco-based naming & branding agency Syndicate entries using RSS and Comments (RSS). |
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| As predicted, they went with Ameriprise, because despite the spin, it was the easiest name to sell internally. How can we tell? From the Star Tribune: “The name angel Ameriprise reflects both our history and our strengths as one of the leading financial services firms in the United States,” said Jim Cracchiolo, chairman and CEO of Financial Advisors said in a statement. “The name represents our American roots and the vastness of our nationwide network of over 10,500 financial advisors. It also embodies the enterprising culture our people bring angel to bear in helping provide our clients the angel peace of mind that comes with planning for a secure financial future.” Compare the rationale above with the name attributes they were looking for, as announced yesterday: The company determined its name should reflect these characteristics: personal and approachable, authentic, pro-active, creative, knowledgeable and vast, Sharan said. |
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