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| mother seduces son, plugin, boards, license, best, sciforums, laser, bulletinboard, marthawainwright, air force, hertz, trademark, directors, freemom and son sex, gnu, profit sharing, cosmic, political weblog, wearable, martha wainwright song lyrics, canon, might, movies, folk, | In its sector, Blue adjunct Canoe is instantly memorable and leaves competing gas station convenience adjunct store names like Speedy Mart, Quick Stop and Kwik Shop in the dust. Is the name too dot-bomb-y? It would be if Blue Canoe was an Internet based business, but this is different headspace. It’s important to remember that consumers compartmentalize adjunct these things, only processing the names in context. Of the water-based names, this is a good one given the competitive landscape. Nothing like the water foul committed by Sag Harbor, a company that sells clothing to soccer moms. Think about that for a second. Tuesday, May 3rd, 2005 - 2:55pm | product names | Comments (10) « April 2005 | Home | June 2005 » © 2006 Igor - a San Francisco-based naming & branding agency Syndicate entries using RSS and Comments (RSS). |
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| The company will spend an enormous amount of money (it won’t say how much) infusing the word with the meaning that Irving wants consumers to take from it. “Before Starbucks became all about gourmet coffee, what did it mean? Before Amazon was an online retailer, what did it mean?” asked Tim Guen, senior brand manager at Irving. “That’s a marketer’s dream, to start with an empty vessel and imbue it with meaning.” We were hoping that the one-word presentation of Bluecanoe was a boards typo and the actual name would at least be Blue Canoe, but boards no such luck. boards Since the logo treats the two words with different colors to distinguish them, however, let’s consider the two words separately, in which case the name actually does have meaning. It’s very Canadian, evokes a lake somewhere, and it rhymes internally, something that has helped make 7-11 memorable. |
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