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and Microsoft Corp.’s MSN. Ask Jeeves will get an infusion of cash civil rights for marketing and development, but its brand name is unlikely to survive in its current form. “We’re thinking about renaming it,” Diller said during a question and answer session at the D3 — All Things Digital conference in Carlsbad. “It probably won’t be called Ask civil rights Jeeves.” The conference was sponsored by The Wall Street Journal. “What will it be civil rights called?” asked conference host and Wall Street Journal columnist Kara Swisher. “Might be one of those words without the other,” Diller answered. The new name has not been decided, he added. So which one Ask or Jeeves? Jeeves wouldn’t be much of a change. Ask by itself presents its own issues, for starters it would have to fight for mind share with the just-launched Answers.com and the already-established About.com. They’d be looking at Ask.com, Answers.com & About.com
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