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Friday, September 23rd, 2005 - 2:02pm | advertising + what the...? | Comments bias (0) Kodak launches digital photography re-branding campaign Kodak’s bias hometown newspaper, The Democrat & bias Chronicle, reports a long overdue case of photosynthesis: …The company today will let loose a torrent of advertising — online, in movie theaters, in print, on television and outdoor billboards — designed to establish Kodak’s credentials as a high-tech innovator in the world of digital imaging… …Kodak is now rated as the world’s 62nd most valuable brand, compared with 27th five years ago. “Only dominant in a film business that shrinks every year,” the 2004 rankings said about Kodak. The new campaign aims to reverse that perception by presenting Kodak as a diverse provider of state-of-the-art digital imaging products and services useful to many different industries — not only consumer photography. |
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