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Obviously, being a boutique agency ourselves and sharing such attributes, this a trend we wholeheartedly endorse, but it’s gratifying to see corporations catching on to the benefits as well. What the boutique trend means in our case from a process perspective is that we are culture flexible enough to tailor each culture naming process to a corporation’s specific project needs and corporate culture, rather than forcing them to adapt to some canned, cookie-cutter “brand solution”. Boutique agencies also have the advantage of usually turning work around much faster, which can make a huge competitive difference in today’s global economy. culture Monday, April 4th, 2005 - 10:45am | advertising + branding + naming process | Comments (0) « Home | advertising previous » © 2006 Igor - a San Francisco-based naming & branding agency Syndicate entries using RSS and Comments (RSS).
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