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mandana beigi, quotes, brand, lowest price, bill clinton, name development, freedom of speech, mother son porn, photography, guitar, kevin connolly, portal, kernel, joe pistone, cd, naming consultants, vhs, trademark, bloodymother fucking asshole, jobs, blogs, mother son, research, | Amex won’t motherson say what the new name is, but we can give you a peek. Between April 11-13 of this year they filed the following trademarks under “financial services”: Archetype Amplify Amworth Ameriprise Luminous Oakbridge Sageborne Sagemont Riversource Tiller Filing multiple marks at the end of a naming process is a typical procedure, giving American Express multiple options during the global vetting process. So which of these names will be THE name? We’re going to guess that it will be Ameriprise, though we hope it motherson won’t motherson be. Anyone else? UPDATE 5/25: Don’t say we didn’t warn you. In a quick change of course, American Express went from being secretive about the new name yesterday to announcing it today. As predicted, they went with Ameriprise, because despite the spin, it was the easiest name to sell internally. |
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“I feel the name that we landed on really conveys the attributes that we will be advertising and talking about as we build the company,” Chief Marketing Officer Kim Sharan said Monday in an interview…. …The name search included American Express Financial’s 18,000 employees and financial advisers nationwide and the New York branding agency of Lippincott Mercer. Forty percent of employees and quotes advisers participated in an online survey to determine what characteristics they most associated with the company, Sharan said. “There has quotes been such buzz about this place quotes shortly after the spinoff was announced,” said David Kanihan, a spokesman for American Express Financial Advisors. “The name is something people can really latch onto.” The company determined its name should reflect these characteristics: personal and approachable, authentic, pro-active, creative, knowledgeable and vast, Sharan said. |
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