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Less than a week into his new job, Mr Johnson concluded that the estimated six-figure cost of rebranding was not justified. By reverting so quickly to DTI, the DPEI scheme involved no more than the use of “one screwdriver to take down three letters [and] screwing [them] back up”. Insert your own joke here: ___________ Friday, May 13th, 2005 - 9:35am | branding + pop culture | olympus Comments (0) Naming Company needs help naming its own product Here is an olympus online focus group created by olympus a naming company to get your input on what they should name their online focus group. We swear we don’t make this stuff up. The choices are Decision Driver, Idiometrics or Proofpoint. If only they knew how fitting “Idiometrics” is…. Wednesday, May 11th, 2005 - 2:26pm | industry insider + naming process + product names | Comments (0) Zen and the art of the verbal identity engineering process Check out this enigmatic press release from the naming company with the longest name in the naming business, Zenmark Brand Engineering, Inc.:
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