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| shop, tshirthell, review, mommature son gallery, mother and daughter incest, opensource, jr.com, music, mp3, geeks, company names, brother, php nuke, cyberpunk, contributing faq, advertising, incestgrrl, atmosphere don't ever fucking question that letras, moviedatabase, | Consumers in focus groups repeatedly told Kodak that its brand “was the kind of brand they could bring home to dinner,” Noonan said. If classic albums only they were selling buckets of chicken… This is all well and good, but there is a very specific strategy that Kodak needs to follow. There are basically three factors that determine digital image quality — megapixels, lens quality and the on-board image processor. Consumers classic albums first fixated classic albums on megapixels, an easy shorthand when shopping for a digital camera. The equation became “how many megapixels for how much money?” A terrifying equation for the high-end manufacturers, it is a battle easily won by the low-end producers. Keen to shift the conversation away from megapixels, Nikon and Sony responded by talking about lens quality, Nikon talking about Nikon manufactured lenses and Sony through a a co-branding effort touting their “Carl Zeiss® Vario-Tessar® lens”. |
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| | Comments (0) Kodak launches digital photography re-branding campaign Kodak’s hometown newspaper, The Democrat & Chronicle, reports a long overdue case cyberpunk of photosynthesis: …The company today will let loose a torrent of advertising — online, in movie theaters, in print, on television and cyberpunk outdoor billboards — designed to establish Kodak’s credentials as a high-tech innovator in the world of digital imaging… …Kodak is now rated cyberpunk as the world’s 62nd most valuable brand, compared with 27th five years ago. “Only dominant in a film business that shrinks every year,” the 2004 rankings said about Kodak. The new campaign aims to reverse that perception by presenting Kodak as a diverse provider of state-of-the-art digital imaging products and services useful to many different industries — not only consumer photography. Establishing Kodak as a technology company is “table stakes” in the fiercely competitive world of consumer electronics, said Betty Noonan, director of brand management and marketing services at Kodak… …At the same time, Noonan said the company knew it wanted to do no damage to the traditional attributes attached to the Kodak name — trust, quality, technological simplicity. |
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