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| shop, tshirthell, review, mommature son gallery, mother and daughter incest, opensource, jr.com, music, mp3, geeks, company names, brother, php nuke, cyberpunk, contributing faq, advertising, incestgrrl, atmosphere don't ever fucking question that letras, moviedatabase, | This is definitely a trend we have seen firsthand in the naming and branding arena as well, where giant multinational corporations that used to only hire other giant multinational companies are now lining up to hire record store smaller, more creative advertising and branding agencies such as Igor. Reports record store the New York Times, in A Mainstream Brand Tiptoes Toward the Quirky: Old Navy is the first well-known American client for StrawberryFrog, which was founded in Amsterdam six years ago by Scott Goodson, a record store Canadian. Mr. Goodson, president and creative partner at StrawberryFrog, has been evangelistic in his belief that new types of agencies - more nimble and Web-based, less bureaucratic and hierarchical - are needed to help mainstream marketers reach consumers in new ways. “I’ve been talking about it for years,” Mr. Goodson said in an interview. |
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| The tagline “As big as you think” was meant to balance the perception of Kansas as small minded and intolerant. But the campaign failed and Kansas has finally realized they must play to their strengths. We bring you Kansas’ new television spot, through which they hope to subtract a few degrees from their perceived latitude so it lines up more accurately with their actual attitude. Via WOW. Sunday, August 14th, 2005 - 8:33am | advertising + branding + pop advertising culture | Comments (2) The accelerating shift advertising to advertising boutique agencies When Old Navy recently moved a hefty chunk of its advertising from Deutsch (part of Interpublic) to the new New York office of StrawberryFrog, a small Amsterdam-based agency, it was yet more evidence documenting the shift away from old guard conglomerate advertising behemoths toward smaller, independent, more flexible and boutique agencies. |
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