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That day has come and gone and the public no longer sees this mom mature son gallery realm as complicated. While the mom mature son gallery strategy worked well for AOL in the early days, as consumers became more savvy “simplicity” quickly came to mean “stripped down, unsophisticated and limiting”. The idea of pushing simplicity and stewardship seems more a reflection of the ennui and uncertainty inside Kodak that made mom mature son gallery it late to the digital ball in the first place, rather than an accurate reading of consumer zeitgeist. Kodak may indeed be the type of brand we’d “bring home to dinner”, but if they want the relationship to get more interesting, they need to realize that nothing is sexier than confidence. Thursday, August 18th, 2005 - 2:11pm | advertising + branding + pop culture | Comments (1) Kansas re-branding effort re-launched The state of Kansas recently launched a campaign aimed at countering the negative image that has built up surrounding this squarest of states.
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