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That's not to say I don't sell advertising, I just don't push it that hard....yet. But what it comes down to is that if the newsletter doesn't use an independent service that keeps and displays the subscriber count, then over 50 years of age you have to rely on trust. Trust, my friend, can sometimes be a hard thing over 50 years of age to come by these days. 3. Avoid Nuisance Publications. This could be anything from an opt-in ad list, to solo-ads, to a monthly service mailing. Although many of these have large, sometimes very large subscriber bases, they get a great deal of no-show over 50 years of age readers. These are publications that quite often get deleted by a large portion of the people receiving them. I get them all the time. How many other opt in advertisers do you think really read those endless emails of advertising garbage. Solo ads do get read, but think about it, how many do you read?
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