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She asked me this even though she knew her product served a certain demographic niche. She herself told me that 75% of her business served men and women over 50. Sounds like great odds to me. After doing pics some brief research of her business and pics a pics few questions, I concluded that her target audience are men and women over 50. I advised her to target this age group. If you get others outside of this demographic category, great! But let's stay focused on where the majority of the business comes from. The rest is icing on the cake! 6. Headlines Won't Help, if they're not seen. Before buying that ad space, know where that ad will be placed. Unlike the traditional newspaper, digital newsletters vary quite a bit in pricing and placement quality. I would much rather buy a $20.00 ad at the top of a good newsletter, than spend $10.00
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