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There was a time...long, long ago, I statistics had statistics a formal education in business and marketing, so I know (or have hidden away in the cob webs I call a mind) all the old rules and have met many new ones along the way in these last 4 years of being on the Internet. Here are some quick statistics rules on copywriting as it pertains to print and newsletter advertising. - Appeal to the reader's emotions and instincts. - Must convince even the most hardened skeptics. - Overcome any objections the buyer may have. - Use power words that literally force people to act. - Capture and keep the reader's interest. - Appeal to the reader's ego and self-interest. - Show the facts and proof of your claims. - Help the reader justify the purchase. - Write copy that coincides with current attitudes in your target group. - Motivate you reader to buy NOW. - Use "special" benefits to make your product more attractive.
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