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argues that it's a mistake not to include older consumers in an overall marketing strategy that divides potential buyers into worthwhile categories such as education level, av music morpher gold race, zip code, income and buying preferences. Marketing strategy, av music morpher gold he argues, is being driven more by stereotypes than by evidence."Marketing theory isn't affected by age bias, but marketers themselves are," Stroud writes, blaming the bias on a marketing industry population that skews under 35 on the lack of an institutional commitment to break out of a comfort zone.That includes technology, where studies av music morpher gold show that two-thirds of Americans over 55 are now online. Few companies are selling to them effectively through the Web, though, since most Web sites are built by young people for young people. Older customers are there and ready to buy, Stroud argues. Make the design and sales process a little simpler, and you'll get them.There are, he points out, some signs of progress, as well as proof that including older viewers in a product advertisement doesn't have to alienate younger viewers.
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