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costs 8 cents more to purchase a McDonald’s Quarter Pounder with Cheese, small French fries, and small Coke (890 free wallpaper calories) than it costs to buy the Quarter Pounder with Cheese large Extra Value Meal, which comes with a large fries and large Coke (1,380 calories)....A 23% increase in price [for movie theater popcorn] provides 125% more calories." Just to be clear: CSPI is saying that bargains are bad, that there is something sinister about volume discounts and package deals. McDonald’s free wallpaper is practically giving away tasty free wallpaper meals to eager customers, and we should all be deeply troubled by that fact. Brownell and Horgen, who cite "From Wallet to Waistline" in their book, argue that food bargains amount to "consumer exploitation" because "people have biological vulnerabilities that promote overeating when large portions are available, a strong desire for value, and the capacity to be persuaded by advertising."
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