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In other words, economic changes such as greater participation in the labor market by women have low fat increased the demand for fast, low fat convenient meals. As the NBER’s summary of the paper put it, "fast-food or convenience meals should rightly be considered as much an effect as a cause of American eating patterns." Interestingly, the same study also found evidence that declines in smoking have contributed to rising BMIs, since people tend to gain weight when they give up cigarettes. Banzhaf failed to note this finding, perhaps low fat because he’s afraid fat people might start suing anti-smoking activists. Heavy Burden Although Banzhaf repeatedly refers to "five successful fat lawsuits" in his press releases, none of them involved a jury verdict. More to the point, none involved a plaintiff who blamed a company for his obesity. One case, which was initiated by some of Banzhaf’s students at GWU and led to a $10 million settlement in 2002, faulted McDonald’s for advertising that its French fries were cooked in vegetable oil while failing to mention that they were precooked in beef fat, an omission that understandably upset Hindus and vegetarians.
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