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| family, cutting edge music, violent, el desouki, brent bozell, career, killa, real estate, forum, brother, mother fucking son porn, progressive politics blog, gay, pat metheny, incesttaboo, media watchdog, free software, | Marketers are trying desperately to stay ahead of the technological innovations that wikiproject albums are changing how consumers view their messages - and are putting pressure on their agencies to adapt. The ad firms are wikiproject albums more eager to please than ever. The major agencies face shrinking profit margins and sagging stock prices, leading to a shakeout and a frenzied effort to cut costs. It is unclear if the traditional agencies will be nimble enough to halt a slow decline. Already, many famous names are vanishing: N.W. Ayer; Bates; Bozell; D’Arcy Masius Benton & Bowles; Earle Palmer Brown; Lintas; wikiproject albums Warwick Baker O’Neill. The big agencies also face hip, new rivals, which have pounced on the opportunity to steal business. Those boutiques use their oddball names - like 180, Amalgamated, Mother, Nitro, Soul, StrawberryFrog, Taxi and Zig - as branding devices to signal they are not about business as usual. |
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| (54) Links Agenda forum Brand Autopsy Igor Naming / Branding Meta Blog Naming Guide [Igor] Stefan's Branding Blog The Trademark Blog USPTO Whisper Brand Strategy blog Wikipedia Word Spy Wordlab Archives forum March 2006 February 2006 January 2006 forum December 2005 November 2005 October 2005 September 2005 August 2005 July 2005 June 2005 May 2005 April 2005 March 2005 February 2005 January 2005 December 2004 November 2004 October 2004 September 2004 August 2004 July 2004 June 2004 May 2004 April 2004 March 2004 February 2004 January 2004 December 2003 November 2003 October 2003 September 2003 August 2003 July 2003 June 2003 May 2003 April 2003 March 2003 February 2003 January 2003 December 2002 November 2002 October 2002 « April 2005 | May 2005 | June 2005 » Creative agencies choosing creative names As the shake-out in the ad industry continues, traditional agencies and their names are vanishing, being replaced by agencies whose very names demonstrate that a new day has (finally) dawned: The advertising business is undergoing an upheaval, forcing executives to radically change how they do business. |
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