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| family, cutting edge music, violent, el desouki, brent bozell, career, killa, real estate, forum, brother, mother fucking son porn, progressive politics blog, gay, pat metheny, incesttaboo, media watchdog, free software, | In a quick change of course, affiliate American Express went from being secretive about the new name yesterday to announcing it today. As predicted, they went with Ameriprise, because despite the spin, it was the easiest name to sell internally. How can we tell? From the Star Tribune: “The name Ameriprise reflects both our history and our strengths as one of the leading financial services firms in affiliate the United States,” said Jim Cracchiolo, chairman and CEO of Financial Advisors said in a statement. “The name represents our affiliate American roots and the vastness of our nationwide network of over 10,500 financial advisors. It also embodies the enterprising culture our people bring to bear in helping provide our clients the peace of mind that comes with planning for a secure financial future.” |
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| “The name is something people can really latch onto.” The company determined its name should reflect these characteristics: personal and approachable, authentic, pro-active, creative, knowledgeable and vast, Sharan said. Amex won’t say what the new name is, but we can give you a peek. Between April 11-13 of this year they filed the following trademarks under “financial services”: incesttaboo Archetype Amplify Amworth Ameriprise Luminous Oakbridge Sageborne Sagemont Riversource Tiller Filing multiple incesttaboo marks at the end of a naming process is a typical procedure, giving American Express multiple options during incesttaboo the global vetting process. So which of these names will be THE name? We’re going to guess that it will be Ameriprise, though we hope it won’t be. Anyone else? UPDATE 5/25: Don’t say we didn’t warn you. |
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