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“It probably won’t be called Ask Jeeves.” The conference was sponsored ecommerce by The Wall Street Journal. “What will it be called?” asked conference host and Wall Street Journal columnist Kara Swisher. “Might be one ecommerce of those words without the other,” Diller answered. The new name has not been decided, he added. So which one Ask or Jeeves? Jeeves wouldn’t be much of a change. Ask by itself presents its own issues, for starters it would have to fight for mind share with ecommerce the just-launched Answers.com and the already-established About.com. They’d be looking at Ask.com, Answers.com & About.com — talk about muddy. And none of the three sites could ever drop the “.com” from their name, because all of their names are too generic to trademark without it. Of bigger concern is the track record of generic brands on the web, especially in this space. Remember FindWhat, LookSmart, InfoSeek, AllTheWeb, etc?
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