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| barricade books inc., pubs, cd, colocation, mugger, fuck older women , celebritymoviearchive, story tellers, yahoo messnger skins, colonials, artist, dating for over 50 , older wives , worst, | try to target this clientele—often laurence olivier for the first time—the message is often confusing and inappropriate. Europe's population is aging. Consumers aged 55 and over will grow by 60 percent in the next 15 years, whereas the under-50 age group will remain stable. Unless they are in the business of selling retirement homes or hearing aids, companies have turned a blind eye to this graying market. While these “seniors” are more active and spendthrift than ever before, laurence olivier 86 percent feel that advertising isn't aimed at them. This isn't a mere feeling, it's fact: according to a report published laurence olivier in the Economist magazine in 2002, companies still spend over 95 percent of their marketing and advertising budgets on the under-50 age groups. |
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| Her husband, we assume, is the man with the barricade books inc. oversized belly in the background. barricade books inc. Is this meant to tempt our grandparents into a delirious last-minute holiday? Is it selling the idea that lastminute.com vacations are a laugh? And how about the slogan “heat wave 2004” on the top corner? Questionable taste after 15,000 old people died in France last year barricade books inc. in a freak summer heat wave. The commercial, according to lastminute.com's managing director in France, Pierre Paperon, was initially aimed at seniors, but was then extended to a much wider audience. "I got the idea from my grandmother who loves to travel, but it's for anyone really," he explains. The advertisement doesn't really work for anyone it seems, but its confusing message underlies a growing phenomenon in Europe. As the old continent's population ages, companies, which until now have largely ignored the over-50 consumer market, are starting to take notice. However, when brand owners like lastminute.com |
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