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| What can governments learn from a branding model? 15-Mar-2004 The Science of Branding -- Edwin Colyer Does branding work? Brain scans colonials reveal powerful proof that we may prefer Pepsi, but we’ll buy Coke. 8-Mar-2004 M-Commerce: Is the colonials Line Dead? -- Randall Frost Why does mobile commerce work so well in Japan but not in the US? Is there potential for m-commerce among the one billion cell phone users worldwide? 1-Mar-2004 How is colonials Porn Penetrating the Mainstream Market? -- Abram Sauer The curtain is pulled and the lights are turned on in the adult entertainment industry. As quality rises in risqué entertainment, branding in the industry heats up. 23-Feb-2004 How Far Can a Brand Stretch? |
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