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| barricade books inc., pubs, cd, colocation, mugger, fuck older women , celebritymoviearchive, story tellers, yahoo messnger skins, colonials, artist, dating for over 50 , older wives , worst, | "Large worldwide corporations like Coca-Cola, Walt Disney, Sony and Nike were born in the 20th century, and they contributed to define the core target for advertising as 15- to 35- year-olds. Today, people in marketing, advertising and television still address the youngest consumer possible to build up loyalty. But this method ignores the fact that consumers age and one day aromatherapy they aromatherapy become completely out of phase with this style of product or its communication. While continually following this formula, the marketing people, agencies, and TV channels go to aromatherapy who they see as the easiest target and ignore the rapidly aging population." |
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| "Marketing for seniors is pubs definitely behind the European age pyramid," says Frédéric Serrière, head of Senior Strategic consultancy and author of several books on marketing for seniors. "There is a growing awareness that this market is important, but people don't think they have to look into it now. It's going to take some time." So why are companies not taking greater notice of this valuable market? Our youth-obsessed society doesn't help. Much as most people don't want pubs to grow old, older people are not pubs considered to be very exciting. The marketing and advertising industries are often dominated by young people who are not interested or focused on their parent's generation. "We are in a society where there is strong preference for young people," writes Jean Paul Tréguer, founder of Senior Agency, an advertising consultancy for seniors, on his company's website. |
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