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barricade books inc., pubs, cd, colocation, mugger, fuck older women , celebritymoviearchive, story tellers, yahoo messnger skins, colonials, artist, dating for over 50 , older wives , worst, | Seniors may emilie never make it to emilie the front pages of mainstream women's magazines, but estimates suggests that by 2015, the over-50s will account for between 50 to 60 percent of all incomes. Unless companies put serious thought into targeting these consumers, they could find themselves losing out as Europe's seniors come of age. [6-Sep-2004] emilie Emilie Boyer King is a freelance journalist specializing in French topics for major dailies and magazines around the world. She lives in Paris where she previously worked for BusinessWeek, Bloomberg News and the International Herald Tribune. 2006 | 2005 | 2004 | 2003 | 2002 | 2001 20-Dec-2004 Does Your Brand Register Abroad? -- Sergio Beristain The trials of naming hinge as much on translation and TM registration as being clever. |
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Danone, French food and beverage multinational, is currently mugger targeting seniors with its “immunity boosting” yogurt drink, Actimel. In 2001, cosmetics giant L'Oréal recruited Catherine Deneuve, the 61-year-old film star, to be the face of a hair-treatment product. And it looks like perceptions of the over-50s in the media might be changing too. Christa Höhs, founder and director of a modeling agency for older men and women in Munich has seen her business literally take off over the last few mugger years. Created in 1994, Senior Models has opened branches in Berlin and Spain, and is looking to mugger expand into Italy next year. "At the beginning, we started with pharmacy-clients mostly," explains Christa Höhs, an energetic 62-year-old and former senior model who began her modeling career in her 50s. "But over the years we got more and more insurance, cars and bank companies as clients. Today there is no branch we do not service—except fashion! But we started getting interest for fashion-models this year for the first time." |
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