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- Take a Tour | Online Shopping Shopzilla International - United Kingdom, older woman France, Germany Thank you for shopping online at BizRate © 2006 Shopzilla, Inc., a subsidiary of The E.W. Scripps Company. older woman The best endorsement deals manage to equate the product with the appeal of the celebrity. Examples include, Air Jordan, the sneaker that evolved from a lifetime deal between Michael older woman Jordan and Nike, and Newman’s Own, actor Paul Newman’s brand of organic food products, where the association not only capitalizes on the nostalgia of old-school Hollywood glamour, but also falls in line with Newman’s philanthropic lifestyle (a portion of all sales are donated to charity). Sometimes a brand owner will engage a person based on expectation of future celebrity status. Perhaps the biggest example of that in recent news comes from the US where a high school student named Lebron James landed an extraordinary US $90 million endorsement deal with Nike for a greatly anticipated future basketball career.
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