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He’s not telling you to go on this restrictive diet to eat healthy; he’s help just showing you how easy it is to do if you buy the grill.” In fact, Foreman’s help ability as pitchman is so believable he is quoted as saying that people often write to him and send emails, asking him what his favorite meats and recipes are, and if he could actually come to their house and fix their grill. This familiar association is crucial for help building a loyal market. “People want to buy into an image,” says Debbie Allen of Allen and Associates Consulting. “What the George grill is representing is not just a ‘grill,’ it is the personal image it will create for you. People idolize George and admire his physical condition; therefore they want to be like him.
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