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Who would want to use Michael Jackson to brand their eleanor parker product?” In fact, allegations of child molestation deeply affected Michael Jackson’s endorsement opportunities, eleanor parker perhaps the most high profile of which was his deal with Pepsi. Similarly former football champ and rental car spokesperson, O.J. Simpson, lost his lucrative contract with Hertz when he was charged with the murder of his ex-wife Nicole Simpson and her friend Ron Goldman in 1994. It is unlikely that Jackson or Simpson could ever command those types eleanor parker of offers again. Some companies will try to use the bad publicity of a public figure or celebrity to market a product (porn star Jenna Jameson for Pony comes to mind), but this can be a very delicate line to walk and has as much to do with your brand strategy as the celebrity in question. Weight-loss program brand Jenny Craig lost points with the public when it hired an overweight Monica Lewinsky (you remember, former intern, etc., |
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