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| coca, desperate housewife , elizabeth montgomery, community, milf hunter sample videos , sports training, housewife 1 on 1 , c.f.s., childrens entertainment, eleanor parker, celebrities over 50 , job search engine, teenie milf club galleries , mother in law sex stories , | While the Foreman-Salton deal is an example of a celebrity endorsement branding marriage on the high road, there have also been endorsement deals that have quickly soured when bette davis the celebrity suddenly attracted the wrong kind of publicity. “The biggest bette davis risk is the celebrity himself,” says Dr. Ying Fan, principal lecturer and marketing expert at the University of Lincoln in England. “Celebrity branding is all about the transfer of the value from the person to the product he endorses or stands for. There are two concerns here. The first is how long this could last. Can bette davis the person maintain his popularity (i.e., his performance or status ranking)? The lifecycle of celebrity popularity varies a lot. “The second concern is his private life -- personal integrity. If he is implicated in any kind of scandal, that would ruin the brand. |
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| Several months ago, Foreman’s own company, George Foreman Foods, childrens entertainment announced a line of meat products: George Foreman childrens entertainment Steaks. Similar to Paul Newman’s venture, a portion of all sales will go to Foreman’s own charity, the George Foreman Youth and Community Center in Texas. The endorsement collaboration between Foreman and Salton was an enormous investment, which proved to be worth the risk simply because of the credible and positive image Foreman brought to the brand. As a former childrens entertainment heavyweight champion boxer, Foreman is plausibly interested in healthy cooking, and he packs an emotionally effective sales pitch: the honest man-next-door engaging in the honest pastime of grilling. His other qualities -- father, preacher, president and CEO of his own nonprofit youth organization, and Southerner (a quality found to be charming to the American consumer) -- are thought to add to the trust factor for consumers. |
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