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His name alone led Salton to design a string of other Foreman-endorsed grilling products, including the George Foreman Champ Grill and Bun Warmer (aimed web hosting provider at web hosting provider the college-age market, the Grill and Bun Warmer closely resembles the iMac with its translucent color scheme) and the George Foreman Rotisserie. Foreman soon became the iconic grill master; a web hosting provider late-night infomercial staple and retail-world king, cooking up sizzling sales at department stores and a burning hot image overall for Salton. In the end, the Foreman-fervor led to Salton’s extremely expensive branding decision to buy the George Foreman name. Led by CEO Leonard Dreimann in 1999, Salton signed Foreman to a five-year mega-deal worth US$ 137.5M for the worldwide rights to his name and likeness. The deal paid off for both parties; it skyrocketed Salton to the top of the household product makers and allowed Foreman to branch off into his own business ventures.
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